2025·Analytics Engineer

Consent Mode v2 Rollout

Rolled out Google Consent Mode v2 across an EU-facing property, including CMP integration and modeling threshold analysis.

GTMConsent Mode v2GA4CMP Integration

Implemented Consent Mode v2 signals across the tag container ahead of the EEA enforcement deadline, integrated the CMP's consent state into the data layer, and audited which markets fell below GA4's behavioral modeling thresholds to set expectations with stakeholders before launch.

Highlights

Zero compliance flags in post-launch legal review
Documented modeling gaps for 6 low-traffic EU markets ahead of stakeholder Q&A